FOSTERING COLLABORATION AND ENHANCING CONVERSIONS
ANS Group | Case Study
THE CHALLENGE
Rapidly growing tech company ANS Group needed to align its marketing activity with sales operations to keep attracting new customers. Its setup between the two teams was disjointed, resulting in wasted efforts and missed opportunities to bring on new business.
ANS Group engaged Cube3 to bring marketing and sales activities together, fostering collaboration between departments and enhancing both lead generation and conversions.
THE SOLUTION
Through joint planning meetings, standing sync-ups, and agreed success metrics, we facilitated a ‘one team’ approach which significantly improved communication and enabled us to develop a unified strategy with shared goals.
We then crafted compelling, integrated marketing campaigns across key platforms to drive brand awareness, boost qualified lead development and nurturing. By implementing robust data tracking and reporting, we provided full visibility into campaign effectiveness and customer engagement, enabling continuous optimisation to generate the best ROI.
OUR APPROACH
BRAND
Through joint planning meetings, standing sync-ups, and agreed success metrics, we facilitated a ‘one team’ approach which significantly improved communication and enabled us to develop a unified strategy with shared goals.
We then crafted compelling, integrated marketing campaigns across key platforms to drive brand awareness, boost qualified lead development and nurturing. By implementing robust data tracking and reporting, we provided full visibility into campaign effectiveness and customer engagement, enabling continuous optimisation to generate the best ROI.
WEBSITE DEVELOPMENT & HUBSPOT INTEGRATION
Through joint planning meetings, standing sync-ups, and agreed success metrics, we facilitated a ‘one team’ approach which significantly improved communication and enabled us to develop a unified strategy with shared goals.
We then crafted compelling, integrated marketing campaigns across key platforms to drive brand awareness, boost qualified lead development and nurturing. By implementing robust data tracking and reporting, we provided full visibility into campaign effectiveness and customer engagement, enabling continuous optimisation to generate the best ROI.
CONTENT STRATEGY & PRODUCTION
Cube3 developed a content strategy for ANS Group focused on creating insightful, educational, and authoritative content that personalised the brand.
We produced rich video content, blog posts, whitepapers, case studies, and thought leadership articles that showcased ANS Group's expertise and addressed their customers' pain points.
By optimising content for search engines and implementing a multi-channel distribution plan, we improved ANS Group's online visibility, attracted organic traffic, and drove engagement and lead generation.
Cube3's data-driven content strategy helped ANS Group establish thought leadership, attract qualified leads, and drive growth.
Public Cloud Lightboard Series | Video
ANS Electric Run | Video
ANS Rapid TED Talk | Video
ANS Intro | Video
THE RESULTS
The collaboration between our team and ANS Group generated tangible results:
- ANS Group achieved its goal of aligning marketing and sales to accelerate new business and revenue. Our ‘one team’ approach improved communication, efficiency, and led to shared ownership between marketing and sales.
- Stronger coordination between marketing activities and sales objectives lifted lead generation and conversion rates, directly fueling new customer acquisition and revenue growth.
- Strengthened ANS Group's positioning within the market, increased brand visibility and continuously improved performance through data analysis.
63%
Increase in revenue
4x
Increase in revenue
26%
Increase in revenue
LET’S CHAT
We understand that not all marketing performance challenges or opportunities come with clear solutions.
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